Hello Reader, This past Sunday was my 42nd birthday. I'm not a big birthday person. I don't celebrate for a week. I don't throw parties. I don't make a fuss. But I've been reflective this year because, well, this past year has been one of rapid and rather spectacular transformation. I decided to gather and impart a little wisdom from a lot of hard lessons learned over my years on Earth. And I was genuinely shocked by the response, so thought I'd share it with all of you too. You can see it on...
3 months ago • 2 min read
Hey Reader— For a long time, I thought there were a finite number of ways to build a high profit, successful, impressive business. That you had to follow the models of those who came before you. And so, that's what I did. I shared this message today on LinkedIn It's why, as an early entrepreneur, I started building an agency. I had been doing freelance marketing and everyone told me, an agency was the only way to grow — to earn more money, have more freedom, and make more impact. But guess...
3 months ago • 4 min read
Hey Reader, I used to try to do it all. Hell, in many ways, I still do. I actually had a call yesterday with a potential vendor whom I may hire to help me grow this whole wild vision I have for PYP and as I talked through the entire business, at one point he stopped and said, "Wait, how do you do all of this on your own?!" I mostly laughed but partly groaned because he's right. It's a lot. And it's exhausting. While I've done it mostly on my own for a while now, I've been getting a little...
3 months ago • 1 min read
Hey Reader, For a long time, I thought being a generalist was my competitive advantage. Yes, I'd always seen the emphasis on specialization, but I thought that embracing my nature as a generalist was unique and authentic. I thought it would help me standout. And so, I resisted: Picking a lane Defining my offer Being known for one thing I thought being nimble was a smart move. I was wrong. When I look back on my entrepreneurial journey, one thing is clear. I didn't find traction in my business...
4 months ago • 2 min read
Hey Reader,— When I look at my life today, there is one decision that had the biggest impact on my career and business. To launch an online course. It fundamentally changed me as a person, completely transformed my career and business, and opened doors for me that I never could have imagined. Let’s be real. I had no freaking clue what I was doing. It was a decision made purely with instinct. But it was the first domino in a whole series that so far, has led to promise and opportunity that...
4 months ago • 1 min read
Hi Reader, Welcome to part 3 of the LinkedIn for Noobs series. We’ve already covered the basics of getting started & how to optimize for engagement. Now it’s time to talk about actual video creation strategies. I went through the highlights of this advice in my video on LinkedIn this morning. Ignore how tired I look...ugh! I won’t go into tech advice in this one, as I’ll go a lot deeper into that topic next time. Nope, this one is all about my tips for systems, habits or little tricks that...
4 months ago • 4 min read
Hey Reader, You might remember my series, Ask Kasey, where I answered questions from my subscribers, my audience, and my clients. I launched this for a few reasons: I thoroughly enjoy helping people get to that next level in life and business If one person has the question, usually hundreds more do too. I know that by showing you how I can help, you’ll be more likely to want to work with me You all give me FABULOUS content ideas So, I’m bringing the series back. And we’re starting with a...
4 months ago • 2 min read
Hi Reader, Yesterday, on LinkedIn, I shared a bit about how, when Erica left PYP, I realized I had a perfect opportunity to re-envision the future for myself and what I'm building. the results I delivered to clients The experience I created for them The transformation I enabled them to have And the kind of business I designed for myself I want to be clear. I’m not knocking what we built together. In fact, I am DAMN proud of it. We delivered an amazing experience for our PYP students. And...
4 months ago • 2 min read
Hey Reader— Before we dive into LinkedIn for Noobs Part 2: Optimizing for Engagement and Impressions, we need to talk about my recent discovery. I shared this yesterday on LinkedIn, so click the video for more details. But the gist is that there is yet another reason why video presents such a powerful opportunity on LinkedIn. We already know the results of my first week of video. 40% increase in engagement 90% increase in impressions 218% increase in follows But now, I’m realizing a new...
4 months ago • 4 min read