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⚡️Power Your Platform

by Kasey Jones

Finally make social media work for you and your business. Build an authentic personal platform that makes you feel like a badass and your ideal prospects beg to work with you.

Featured Post

⚡️PYP: LinkedIn video for noobs — Part 2

Hey Reader— Before we dive into LinkedIn for Noobs Part 2: Optimizing for Engagement and Impressions, we need to talk about my recent discovery. I shared this yesterday on LinkedIn, so click the video for more details. But the gist is that there is yet another reason why video presents such a powerful opportunity on LinkedIn. We already know the results of my first week of video. 40% increase in engagement 90% increase in impressions 218% increase in follows But now, I’m realizing a new...

1 day ago • 4 min read

Hey Reader— You know by now that I am all in on LinkedIn video. Since I started about a month ago, I’ve only done 2 posts without video and that’s because I pre-scheduled a couple of LinkedIn polls while I was away on vacation. I shared the details of this experiment here, but just to recap, in just my first week, I saw: A 40% increase in engagement A 90% increase in impressions A 218% increase in follows Not freaking bad, huh? As a result, I’ve been getting a ton of people asking for tips,...

6 days ago • 4 min read

Hey Reader, Recently, I went on a 12 day vacation with my husband and pre-scheduled a few LinkedIn posts so that I could continue to prompt some limited engagement in my absence. I thought it would be the perfect time to re-test an old favorite strategy of mine — LinkedIn polls. Most LinkedIn polls are dumb…why are do we care whether people like nutella or peanut butter better? But you really can use them to learn important, valuable information about your audience. One of the polls I ran...

11 days ago • 3 min read

Hey Reader— I'm going to tell you a story that will rile you up, piss you off, but ultimately make you laugh and, if you click through my link, dance your ass off. So stay with me. If you've never heard the name Harrison Butker, than I will assume you don't watch Football and haven't been following the news lately. I was never much of a football fan until I met my husband, who is an avid fan of all sports. No joke, he watches everything from sumo wrestling, the Tour du France, and the US Open...

24 days ago • 2 min read

Hey Reader, First off...I am SO sorry for abandoning you for a week. I was going to send this email last Sunday. I had a few adjustments i needed to make and hten planned to send it while flying from Portland (where I live) to NYC. But my water bottle exploded on the flight and when I went to pull my laptop out of my backpack it was sitting in a puddle...and no longer worked. So it's been a whole mess of getting everything back up and running! Okay, back to the point of our email :) I've been...

27 days ago • 2 min read

Hey Reader — If you’re like most experienced entrepreneurs I know, you’re tired of the feast-or-famine cycle. You’ve put in your dues, honed your craft, and delivered incredible results for your clients. But no matter how great you are at what you do, you can’t seem to crack the code on consistent lead generation. Deep in your gut, you know LinkedIn is a goldmine for landing high-ticket clients. Hell, that’s why you’re on this email list. Maybe you’ve even been posting regularly, hoping that...

about 1 month ago • 2 min read

Hello Reader— “But what if I don’t want to only talk about business?” This is one of the most common questions I get. In the DMs In my cohort On the PYP coaching calls You are a multi-passionate, beautifully complex human who feels restrained by most of the personal branding advice out there. Yes, you want to use LinkedIn to grow your business, but the idea of only creating tactical how-to posts or describing your prospects specific problems and the tangible outcomes you deliver sounds boring...

about 2 months ago • 1 min read

Hey Reader, There’s a dirty little secret among LinkedIn creators. You can have crazy high engagement, a ton of followers, and a well-known brand but still never get inbound leads. And it’s waaaaaaay more common than you think. Or anyone wants to admit. I know because I’ve been there. And commiserated with other creators who shared the same struggles but didn’t want to reveal that publicly. That’s because most of us have been getting our social media advice from people who focus on audience...

about 2 months ago • 2 min read

Hey Reader, Scroll through LinkedIn, and you see a lot of personal brand gurus talking about their 6-hour-a-day system for creating content, leaving comments, sending DMs, and closing business. I don’t know about you, but I don’t have time for that shit. I have a business to run (and build) Two dogs to snuggle A husband to love Dreams to chase Clients to serve A life to lead And yeah, I’m sure if I focused only on my LinkedIn growth, I’d gain followers far faster. I have some days where I...

about 2 months ago • 3 min read

Hey Reader, Over the last year, we’ve surveyed 1000s of experienced professionals about building a personal platform. Their top goals Their big struggles Where they feel stuck What they’ve tried already Why they want it in the first place Hell, since you’re on this list, I’d bet money you filled one of those surveys. On every single one, the top struggles tend to be two things… Consistency Strategy This is only one of 7 different surveys we did...all with very similar results And in my...

2 months ago • 2 min read
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