Hey Reader, For a long time, I thought the only way LinkedIn could help you generate $10k+ per month you needed 10k+ followers, to post daily, and leave 300+ comments per week. I was wrong. The LinkedIn experts, gurus, and thought leaders will tell you that in order to make LinkedIn work for you, you need to go ALL IN. Get obsessed. Think only of how to master the platform. But that’s largely because the typical LinkedIn guru is a 20-something year old with the time, energy, and freedom (i.e....
11 days ago • 5 min read
Hey Reader, You and I talk a lot about how overwhelming entrepreneurship can be and the importance of simplifying your business. Hell, we talked just last Sunday about T-shaped skills and the way focusing on a single micro-niche can help you make a lot more money, a lot faster and easier. But you and I both know that entrepreneurial overwhelm doesn’t only come from trying to appeal to too broad of an audience. Sometimes (okay a lot of the time), it comes from doing too many things just to...
18 days ago • 7 min read
Hey Reader, When I first started my business as a growth marketing strategist for early stage B2B SaaS, I was deeply insecure about my lack of training as a marketer. I had bounced around in a variety of B2B sales roles, before transitioning to marketing and I learned everything I knew through research, asking a ton of questions, and a whole heap of experimentation on the job. I thought this scattered knowledge and experience was a weakness. But over time, I realized that it gave me a...
25 days ago • 2 min read
For a long time, I thought my hustle was my competitive edge. I thought it was THE THING that would make or break my success in business and life. And, you know, for a while, I was right. I moved faster I got more done I was more innovative And that hustle played a HUGE role in the many doors that opened for me. The inspiring clients I got to work with The opportunities I was offered The jobs I landed But eventually, it all started catching up with me. I had more and more issues with my...
about 1 month ago • 3 min read
Hey Reader, It's time for an intervention. I think you might be suffering from a dangerous entrepreneurship trend. Something that even I fall victim to, more often I'd care to admit. Study addiction Learning addiction Course-buying-addiction Thinking about it really hard addiction One of the members of the Power Your Platfrom progam actually joked that buying courses she never took or did anything with was her love language. We all laughed (and groaned) and the familiarity of it. That's why...
4 months ago • 1 min read
Hello Reader, This past Sunday was my 42nd birthday. I'm not a big birthday person. I don't celebrate for a week. I don't throw parties. I don't make a fuss. But I've been reflective this year because, well, this past year has been one of rapid and rather spectacular transformation. I decided to gather and impart a little wisdom from a lot of hard lessons learned over my years on Earth. And I was genuinely shocked by the response, so thought I'd share it with all of you too. You can see it on...
4 months ago • 2 min read
Hey Reader— For a long time, I thought there were a finite number of ways to build a high profit, successful, impressive business. That you had to follow the models of those who came before you. And so, that's what I did. I shared this message today on LinkedIn It's why, as an early entrepreneur, I started building an agency. I had been doing freelance marketing and everyone told me, an agency was the only way to grow — to earn more money, have more freedom, and make more impact. But guess...
5 months ago • 4 min read
Hey Reader, I used to try to do it all. Hell, in many ways, I still do. I actually had a call yesterday with a potential vendor whom I may hire to help me grow this whole wild vision I have for PYP and as I talked through the entire business, at one point he stopped and said, "Wait, how do you do all of this on your own?!" I mostly laughed but partly groaned because he's right. It's a lot. And it's exhausting. While I've done it mostly on my own for a while now, I've been getting a little...
5 months ago • 1 min read
Hey Reader, For a long time, I thought being a generalist was my competitive advantage. Yes, I'd always seen the emphasis on specialization, but I thought that embracing my nature as a generalist was unique and authentic. I thought it would help me standout. And so, I resisted: Picking a lane Defining my offer Being known for one thing I thought being nimble was a smart move. I was wrong. When I look back on my entrepreneurial journey, one thing is clear. I didn't find traction in my business...
5 months ago • 2 min read