Hey Reader, For a long time, I felt filled with shame that I would set goals and never meet them. I assumed it was a sign that something was wrong with me. That I was lazy That I was a failure That I would always struggle It took me a long time to realize my lack of success had nothing to do with my inherent worth as a person… And everything to do with the fact that I never learned HOW to work toward my goals. At least not in a way that worked for me. I’m one of the many people who didn’t get...
11 days ago • 3 min read
Hey Reader, If you’re at all like me (and I’m pretty damn sure you are), a huge part of the appeal of entrepreneurship is the promise of freedom. Freedom to spend money on people, experiences and things that interest you. Freedom to work with clients who appreciate you and you feel honored to serve. Freedom to spend your time on work that lights you up. But if you’re anything like I was for the first 6 years of my entrepreneurial journey, freedom was elusive. A far-off idea that you knew was...
13 days ago • 3 min read
Hey Reader, For most of my career and journey as an entrepreneur, I wore my get-sh*t-done attitude like a badge of honor. I wasn’t the smartest, the luckiest, or the most well-connected. So, I thought I needed to compensate by outworking everyone else. And you know, for a while, it worked. I was scrappy AF I wasn’t afraid to try new things I took big swings—some of which connected I had zero formal training as a marketer, event organizer, or entrepreneur. So, I made progress in every area of...
18 days ago • 2 min read
Hey Reader, I’ve been lying to you. Not on purpose. After all, I was lying to myself too. But the results are the same—screwing you over, wasting your time, and keeping you stuck. I genuinely thought I was helping. That my guidance, my advice, and my approach were different from the bullsh*t that all those LinkedIn gurus sold you. But recently, I’ve had to accept that while I AM very different than those 20-something creator, audience builder, and ghostwriter LinkedIn experts, I’ve been...
20 days ago • 3 min read
Hey Reader, You and I have talked about the years that I felt like an octopus on roller skates — doing all the things in my business (and about a million other things) but still not seeing the results I wanted. Does this sound familiar? Maybe you’re second-guessing your offers, your pricing, or even who your dream client really is. Perhaps you’re not sure if you should start a podcast, start a newsletter, or go all in on Instagram. You could even be considering hiring an expensive agency,...
25 days ago • 5 min read
Hey Reader, For the first 5 years of my journey as an entrepreneur, rejection was just a fact of life. I had dozens of prospects who I was sure would close but then wound up pushing me off until a later date, rejecting me, or full-on ghosting me. And even with actual paying clients, I was frequently stressed about them leaving. What’s worse is that when they did leave or when my pipeline dried up, I had no idea where to go or what to do to find more business. I always felt like my prospects...
27 days ago • 4 min read
Hey Reader, Most entrepreneurs run their businesses like full-time side hustles. A scattershot of projects A rollercoaster of feast-and-famine months A business reliant on word-of-mouth or referrals Sound familiar? This is what separates the solopreneurs from the Solo CEOs—the amateurs from the pros. When your business is all over the place, it feels like a hustle you can never keep up with: You’re overwhelmed by everything you “should” be doing Your income feels just as unstable as your...
about 1 month ago • 2 min read
Hey Reader, For a long time, I thought the only way LinkedIn could help you generate $10k+ per month you needed 10k+ followers, to post daily, and leave 300+ comments per week. I was wrong. The LinkedIn experts, gurus, and thought leaders will tell you that in order to make LinkedIn work for you, you need to go ALL IN. Get obsessed. Think only of how to master the platform. But that’s largely because the typical LinkedIn guru is a 20-something year old with the time, energy, and freedom (i.e....
about 1 month ago • 5 min read
Hey Reader, You and I talk a lot about how overwhelming entrepreneurship can be and the importance of simplifying your business. Hell, we talked just last Sunday about T-shaped skills and the way focusing on a single micro-niche can help you make a lot more money, a lot faster and easier. But you and I both know that entrepreneurial overwhelm doesn’t only come from trying to appeal to too broad of an audience. Sometimes (okay a lot of the time), it comes from doing too many things just to...
about 2 months ago • 7 min read