Hey Reader,

First off...I am SO sorry for abandoning you for a week. I was going to send this email last Sunday. I had a few adjustments i needed to make and hten planned to send it while flying from Portland (where I live) to NYC.

But my water bottle exploded on the flight and when I went to pull my laptop out of my backpack it was sitting in a puddle...and no longer worked.

So it's been a whole mess of getting everything back up and running!

Okay, back to the point of our email :)

I've been running a little LinkedIn experiment.

I've been sharing videos with every single post for the last 9 days or so.

Here are my results from the first 7 days:

• 96% increase in impressions
• 40% increase in engagements
• 113% increase in shares
• 244% increase in followers (this image doesn't show the stat clearly. I gained 281 followers during this experiment, compared to 115 the previous week)

Pretty astounding results, huh?

I also shared more context into how I did it and the ahas that resulted.

I think there are a few important things to note here:

Reaching a new audience

I noticed a lot of comments and engagement from people I don't normally see responding to my content. That feels like a huge win.

More calls booked and DMs sent

I consistently get calls booked and DMs sent, but the videos definitely increased that, especially from people whose names I didn't recognize. And nearly every single one mentioned a specific video.

Not everyone watches the video

LinkedIn's aggregated video analytics aren't great, but you can look at the analytics for each post, and it's clear that only about 50% of the people seeing my post actually watch the video.

So it's essential to have written content that can stand on its own and use the video to go deeper into the topic.

​

If you're regularly on the platform, you might have heard the rumors that LinkedIn is actively building a video-only news feed for its mobile app.

I think LinkedIn is interested in capturing some of the audience and attention currently devoted to TikTok and Instagram, so they're pushing video.

My recommendation? Now is a phenomenal time to start trying video content.

I'll be continuing to make video a core part of my strategy and I'll be sharing more advice on how you can also.

In love and growth,
Kasey

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