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Hey Reader, I don’t believe in setting New Year’s resolutions. We’ve all seen the statistics about how 93% of people fail in theirs, so why would I think I’d be any different? But still, I believe in the power of a new year to inspire us to reach for new goals and set new intentions for the future. A few years ago, I started instead to set a theme for the year. And frankly, it’s been transformative. The practice helps me get clear not on the tangible things I want to own or achieve but...
Hey Reader, Custom proposals might feel like the gold standard for impressing clients. But here’s the hard truth: they’re likely killing your momentum. In 2017, the SaaS startup where I was head of marketing ran out of money. The very first call I made after finding out (well, after my boyfriend) was to the CEO of software development agency and host of a well known podcast that we were partnering with on a content series. I called to let her know that the project was dead. She asked me,...
Hey Reader, If you’re like me, you find the idea of a new year ahead motivating but also intimidating and maybe even a little exhausting. Especially if you’ve got an onslaught of family events and obligations ahead. But a little reflection and planning can change the trajectory of your life and business. I know that sounds dramatic, but it’s true. I learned this first hand in 2024. Last year, my husband and I visited my family for the holidays. It was kind of awful. We both got sick, couldn’t...