Hi Reader,

Welcome to part 3 of the LinkedIn for Noobs series. We’ve already covered the basics of getting started & how to optimize for engagement.

Now it’s time to talk about actual video creation strategies.

I went through the highlights of this advice in my video on LinkedIn this morning.

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I won’t go into tech advice in this one, as I’ll go a lot deeper into that topic next time.

Nope, this one is all about my tips for systems, habits or little tricks that help me create engaging content more easily.

Keep in mind that we’re all different. What works for me won’t necessarily work for you, so I recommend using my advice as a starting point to experiment and figure out what works for YOU.

Let’s dive in.

I am eager to improve the value you get out of this newsletter. If you could get me to talk more about 1 thing, what would you choose?

Feel free also to hit reply and share more with me.

When I think improving my content creation process, I’m really looking for ways to reduce the time it takes for me to record my videos, but improve the overall quality of what I produce.

So let’s focus on time first.

Batch Creation

Everyone is different, but nearly every video creator will recommend batch creation to some degree. Video content requires some set up—lighting, sound, camera, etc.—so it’s easier to have batch creation sessions, where you record a few videos in one sitting.

Plus, I find that my creative juices start flowing when I can get in the creation mode, allowing me to try new things and have more fun.

Recording Short Clips vs. One Long Take

People ask me about this one all the time and it’s probably one of my top secrets for video creation. I very rarely record a video in one long take. Most of my videos are actually 5-15 short videos, back to back.

I want to be clear. I’m not recording 15 takes of a long video and then editing to splice them together. I sit in front of the camera (my phone) and record myself saying 1-2 sentences and then hit stop. Then hit record again for the next bit. Over and over again until I wrap.

This ensures that I:

• Keep my energy up
• Never ramble or lose my train of thought
• Only need to re-record 5-10 seconds if I mess up

It makes recording SO MUCH easier.

Inspiration Engine & A Killer Strategy

The hardest part of creating content is wondering what to say. That’s why it is imperative that you have a system for consistently gathering content ideas.

I always have a running list of content ideas in my analog journal and another in ClickUp, my favorite project management tool, where I document my content ideas.

My ADHD brain means that I am nowhere near as organized as I could be about this, but I know that at any moment, I have a bunch of ideas that I can easily turn into content intentionally designed for my dream clients.

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Keep in mind, fulling filling out my Personal Platform Canvas keeps me on track to know when an idea is aligned with my overarching strategy and when it is a distraction.
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​We talked about this a couple of months ago, but you may not have fully gone through the process to start using it for yourself. If you haven’t started using this framework, I highly highly highly recommend you start.

Right Headspace and Energy

You and I have already talked about the importance of your energy level when recording video content, which means if you record when you’re in a bad mood, stressed, or low energy, the quality just won’t be that good.

I shared some ideas with you last time, but I’m going to reiterate these now. You NEED to be fired up when you record video content. There is just no getting around it. What feels like high-energy in person will read is mid-tier energy on camera.

You MUST bring the fire. So listen to that fire-you-up song, go for a walk around the block, do a little dance, whatever you need to do. Do it.

Intentional Consumption

Creating strong video content is just different, so I highly recommend that you start consuming video content with intention to learn what other creators who are killing it on video do.

• Notice their set up—background, lighting, whether they’re sitting or standing, etc.
• Dissect the structure—their hooks, the overall flow, whether they are editing or recording in one take
• Note the different formats—video with text on the screen, just talking to the camera, B-roll, all of it

Be willing to try new approaches that other creators are using to see what you like, what your audience responds to, and what helps you get your message across.

Here are a few video creators whose content I love for a little inspiration:

• ​Walker McKay — the BEST sales trainer out there
• ​Alex B Sheridan — the GOAT at video creation training
• ​Kuba Czubajewski — Content Kuba is the guy for B2B content
• ​Leslie Venetz — high value B2B sales expert
• ​Natalie Janine Gates — Career coach for women

Keep in mind, this list is only on LinkedIn and I HIGHLY recommend checking out TikTok (my fave) and Instagram for more inspo.

I'm going to be working at gathering more on my list...because it's a little lacking at this point.

Next time, we’ll be diving into tech and tools that might help as well.

But I also want to hear from you.

What other questions do you have? What feels like it’s preventing you from starting to create video content? How can I help?

In love and growth,
Kasey

Want to go deeper?

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